File Assignment Example | Topics and Well Written Essays - 250 words

File - Assignment Example The standard of living is then advertised to the society. The society eventually takes up the new trends and starts to live them (Sandhusen, 12). This way, marketing delivers the standard of living to the society. The statement means that through marketing, other people are able to see value in a product that has been developed by another individual or firm. This is because; through marketing, the information related to the qualities, need and use of the product is passed on to others who may not have been aware of the existence of the product or its uses (Sandhusen, 47). This way, the value of the product is created in the minds of others. Exchange theory is a hypothesis postulating that social exchange builds human relationships through a tradeoff by the humans based on cost and benefit evaluations (Sandhusen, 17). Exchange theory is marketing’s most difficult task, since marketing must show the target audience how the product or service being marketed will benefit the audience in exchange of their monetary value. If marketing does not manage to show the target audience that the benefit conferred by the product or service is of equal value, then the target audience will not be persuaded to

Management In Hsbc Uk Plc Management Essay

Management In Hsbc Uk Plc Management Essay Leadership is one of the complex roles in the corporate society, it is a complete connection of power and management .Leadership and Management are the two branches of one tree, where management is more related to goal or result driven practices and whereas the leadership is to take with the employment driven work. Therefore leadership and management both are requiring to give a company is effective foundation. Leadership is more of an individual power, whereas the management is to understand the requirements of the employees and get them satisfaction in achievements. Leadership can be explained with few theories .in the following sections it will briefly described: Transformational Theory (Leadership Style) Transactional Theory (Management Style) HSBC UK PLC is been very clear toward its way its treat its customer, owners and shareholders. The leadership in HSBC is not only providing stable environment for the employees but also for the communities .HSBC key principle is key business value The way the management work is to get and deliver the best. To expect and demand the best result from the employees. The leadership in HSBC has four main pillars, which has not only made them very competitive but also highly motivated. The four pillars of HSBC are following: COMMITMENTS LOYALTY HARDWORK INTEGRITY HSBC has a clear view of the outcome from the employee .HSBC UK PLC believe in high productivity through highly committed team. The team in HSBC will always be very productive ,loyal to the company and highly professional.Therfore the steps taken by the management and the team leaders are well supported by the team members and well appreciated it not only that they feel sense of achievement in their respective work. HSBC has a transparent process for the team members to provide them support in the work by listening and then getting feedback from them. Thus through this leadership style there is an absolute increase the performance and day to day productivity. In the following parts of the report it is the purpose to provide elaborate analysis of the factors affecting the leadership and management style in HSBC UK PLC. ANALYSIS OF THE LEADERSHIP AND MANAGEMENT STYLES IN THE HSBC UK PLC The time and the decade we living in right now is very fascinating as there is so much changing, when there is everything being asked for a reason, challenging environment. Where the long history of banks culture and ideas has been brought to the table and been re-think and turned. Most of the issues are been co-related to the leadership style, there is a big relation between a company progress and the leadership style they adapt. At the moment HSBC is been facing so much challenges, where there is a huge uncertainties and great risk in everything. The current environment has so many challenges with European debt and future of euro fading. There are largely necessary action has been taken by the HSBC to resolve things and to make it less volatile. These effect the key role of the leadership and management in HSBC ,with so many challenges comes every day to them, its hard for a leader in HSBC to make decision which will not only affects its position in market but also stockholders. Currently the leadership style is to follow the mood of the public rather than taking a survey of them, they giving them what they like .The current situation is to play with the emotions with the public and hence getting the results . They are few key things which a leader and management in HSBC UK PLC have particular influences: Stockholders FSA(Financial Service Authority) Customers Staff Environment/ politics The stockholders are been equally take care of and also the regulators has been given enough details of the operations. It has helped them to create equity and security for a disaster time, the key area of management in HSBC UK is to reduce the risk equality in each case. Where they can increase liquidity and decrease the toxic assets. There are few hurdles also but with the right management and leadership going on it wont be talk of the past soon. Though they are few points mentioning which included giving out more information to each staff, so that they can become more expertise about the field and can reduce risk and not to forget the important part is to check the stress of the employee with the HSBC UK history. It has always given priority to its employee though few more points like communication and transparency between the team is equally essential. It has a become a primary goal of the leaders and management in HSBC UK to constrain the problems and deal it with more critical and suitable way. The objective has become more growth oriented and need adequate support of each employee. CRITICAL EVALUATION OF LEADERSHIP AND MANAGEMENT IN HSBC UK PLC HSBC UK PLC was first incorporated in England and wales in 1990 and its headquarter is here in London since 1993.The headquarters was in Hong Kong before till 1992 when it was forced to move out because of acquisition with in recent past it has acquired few acquisitions in china getting its few connection back. In the year 2002 it came up with a campaign which has USP with its all competitors The world local bank. HSBC PLC has around 1000 branches throughout uk and also have presence in Ireland and wales.HSBC also is the first bank in uk to provide assistance in lending with Islamic law of sharia ,which doesnt allow the bank to charge any interest which is called HSBC AMANAH . During all these operation and function leaders and management has a critical role to play. They have to go through various factors. In this we are going to talk about the two factors: Internal Elements External Elements INTERNAL ELEMENTS In HSBC UK PLC it is been affected with the internal factors, which has employees, team leaders and the culture with the office. There are other factors too but as a leaders and management there are few specific factors which affects them. These are the following elements: Corporate culture within the office Policies Ethics Structures CORPORATE CULTURE: In HSBC is move of value and beliefs that they want everyone to commit. As mentioned before the HSBC like to keep the best employee and treat them as family. The culture in HSBC is to support and understand the employee also to give them the opportunity to grow there carrier, they also have high rate modality in which performance is based on. POLICIES: The leaders and managements makes sure that the policies been driven by the company are clearly symbolization of their culture. The management in HSBC has always made sure that there policies are very transparent and each and every product should be designed in such a way that it is very easy, understandable and fair for customers. ETHICS: In HSBC the leaders take ethics way of controlling and stabilizing the bank values and beliefs. The leadership style is much more and everyone gets to say there ideas, They believe in brainstorming to get better results which will not only bring efficiency in the results but also marks the personality of the employee. STRUCTURE : The structure in HSBC UK PLC is quite higharchial .The leaders and management decides how much and what kind of information will be passed through the organisation and also determines the responsibility of each departments and there responsibility and who is responsible in making decisions .Though it has very horizontal structure. The management has always helps the employee to get better out in the competition of best or the survival of the fittest. EXTERNAL ELEMENTS : In HSBC UK PLC external elements are factors that influence the decisions of the leaders and managements in the bank. It also depends upon the success of their hard work. External elements can be break down into following: TECHNOLOGY POLITICS CURRENT ECONOMY COMPETETIONS In HSBC UK PLC technology is the main stream to connect with customers also it helps them provide better service. The leaders in HSBC UK PLC has made sure they are always up to date with the technology .Therefore the customers can access to all services, the online banking systems with also password protected keypads is a great example of the technology used by HSBC UK PLC. The HSBC UK PLC has grown so much in past years and it has so much more to do and to achieve that it also has to go through regulation, which are been govern by FSA .FSA has very very strict regulation and legal framework with which HSBC is been following through there is been news that in some of the countries there is been some illegal activities but for which HSBC has put up investigation on tithe HSBC UK PLC policies and terms has been drawn in taking government regulation in Banking. Economy is also has a huge influence in HSBC UK Plc., the inflation, adverse effect worldwide has strong impact on the organistaion.The interest rate has great effect on UK, which also brings all uncertainties in the final outcomes of HSBC UK PLC results but with all these conditions HSBC UK PLC has to take all its competition from all banks, which at the moment HSBC UK PLC leaders and management has made good deal and produce very good results. CONCLUSIONS From the finding and analysis it can be concluded that leadership and management in HSBC UK PLC is most essential and strongest bond that has hold it in banking and financial organisation world. It has moved to all over to UK and operates a full service bank, with really effective and efficient leadership and quality managements the value and beliefs has been driven tremendously brilliant .The higharchy in the bank has also given a sense of satisfaction and feeling of loyalty toward the company. The employee has work very effectively and hence producing great result. The HSBC UK PLC has done their job very well in keeping company aims, vision, goals and objectives alive. There is uniqueness in leadership and management in HSBC UK PLC that is they always think of future and they are very sustainable about their future here, starting from small to large business investments. Therefore with growing completion and challenges the HSBC leadership needs to be connected to the inside operation of the company. Eventually it will affect the outcome of the organisation. It is also important for the leaders to manage more on employees by keeping them informed but also giving them more knowledge about global industry .By doing this the management will have more knowledge about their employee and can giving exact decision of what to be done for the employee to keep them motivated and satisfied and as mentioned above the culture will play a crucial part in defining efficiency of organisation. HSBC UK plc. is a garden of different beautiful culture ,if it not been passed orderly it could result in disaster .Therefore proper action should be taken that employee from the different culture are taken seriously. Hence the HSBC UK PLC will improve its position and sustainability.

The Surroundings of Man :: essays research papers

The Surroundings of Man   Ã‚  Ã‚  Ã‚  Ã‚  Is man really born with a evil persona or a persona that is worthy as an angel or is man born naked for a reason because he has nothing to bring to this world but himself? A person is not innately any characteristic, he was brought to the world from love and must choose to love or not. Mother Theresa explains this best by saying, â€Å"Everyone was created to be loved and to love.† The novel, Lord of the Flies, has characters that were not brought to the island good or evil, but has characters that changed because the atmosphere that they are in changed them. Because of the environment that you are in makes you become a certain person, you change with the circumstances of your environment, and interact with the condition of your environment.   Ã‚  Ã‚  Ã‚  Ã‚  Major events affect your life in drastic ways. A marriage, for instance is a major occurrence and different kinds of marriages can drastically change your life. A marriage that is abusive emotionally and physically can make your life full of hatred, you could be depressed, you could see your self as less a person than you are, and you could also be a frightened person because of it. A marriage completely different is one full of love. A marriage like that can cause a person to act blissful, to go out and do more things on account of your support system, and you can show other people to have loving lives like yours. All the characters, as one, are in a kind of marriage together, they lived concurrently and supported each other. The marriage was abusive, they taunted each other, especially Piggy. They taunted him at first meeting by saying this, â€Å"He’s not Fatty... his real name’s Piggy†(21). On account of that Piggy felt not worthy to other characters in the novel and didn’t get to show his more intelligent side to everyone. Events are a primary device that causes people to act a certain way. If the characters didn’t live so close together and taunt Piggy, would he have acted the way he did through the course of the novel?   Ã‚  Ã‚  Ã‚  Ã‚  Being brought into particular situations can alter your life. To cite an instance, a child being taken from his home, the only place he knew, and put into a foster home would be a particular situation that could alter one’s life. The other place he lived in may have been harmful to his well-being and it was a positive occurrence that he was brought out of his home. On the other hand, the foster home could affect his well-being in a more

Solution for the Decline of Circulation of Newspaper

Newspapers face stiff competition against other mediums that broadcast news, such as the television, the radio, and the biggest competition, the World Wide Web. With the fast advancement in technology, news no longer needs to be viewed sedentarily. Electronic companies are catering to the fast-paced and busy lifestyles of Americans; therefore, creating devices that are portable and convenient for getting the news. New technology such as tablet PCs, e-book readers, and smart phones are replacing the way we have been receiving the news. However, these new devices cannot replace the worth of owning a hard copy. If the traditional printing of newspaper was to continue, what needs to be done is simply combining technology and printed newspaper as one medium, in doing so, we can also promote free subscriptions to see how much success this idea can go. Newspaper and online resources both have components that are lacking. â€Å"The newspaper industry has changed dramatically and there is no doubt that we’ll continue to see a change in the print of newspaper. But there are some very interesting opportunities that should be focused on and that is: delivering content to readers in the preferred medium, generating new methods of advertising that are more relevant for the consumer and effective for the advertiser, controlling costs for the newspaper publisher. † (Peck) Seeing that the decline in newspaper sales became a popular trend over decades of time, I would like to propose a solution to the problem that would approach news in a different and effective way. This idea would be to embed digital components within the newspaper itself. For example, â€Å"Touch sensitive screens, audio and video players which would be water proof, flexible, shock proof and have a decent quality. † (Mahaptra, Kumar) The idea would be to have newspaper and reader interaction. Touch screens of suitable dimensions with flash memory that would be pre-programmed and stitched into the newspaper. A user would just need to touch the screen to get whatever image is being portrayed. Similarly, embedding an audio player would be programmed to read out a particular news selection. This idea is similar to the movie scenes in the Harry Potter series where an individual is reading a newspaper that portrays content as the layout of pictures change magically. In this case, for my solution would be to interpret the images digitally. This idea is revolutionary and innovative as well as a creative approach to delivering content in the interest of users. This would be the closest way to keep within tradition of the printed newspaper and in turn compensating the demands of the â€Å"fast-paced and busy lifestyles of Americans. â€Å"News needs to be more attuned to readers' personal priorities and this means journalists moving from ‘wide audience, low relevance' stories (i. e. , small earthquake reported in Peru) to ‘low audience, high relevance' stories. A newspaper's service is to aggregate and deliver all the news that a reader should be interested in that day. † (Crosbie) By doing so this service would save readers time making it more plausible i n using this approach. It would save them from searching hundreds or even millions of articles on the world's most recent news. With â€Å"The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, causing a serious decline in advertising and circulation, as many papers close or sharply retrench their operations. † (Mahaptra, Kumar) It is this service that should be provided for which newspaper companies should be able to generate greater revenue and secure larger readership today. The mass customization of newspaper editions relevant to each reader's interests is one of the many solutions necessary for the industry to survive. Technological advancement has been an obstacle for the newspaper industry, but the low circulation rates also arise from the individuals who depend on the new technology. These individuals are use to and love the word â€Å"free†, they don’t think they need to pay for content. â€Å"A solution that ignores this simple fact is destined to fail, regardless of technology, software or widgets. This requires a behavioral change, from both the newspapers and its readers†¦The goal is to change mindsets, alter behavior, and generate revenue in a sustainable way (i. e. , make papers structurally profitable). (Ritholtz) A great approach would be to promote free subscriptions and later charging for continual subscriptions. This method would require registering an account and providing credit card information. By doing so, individuals are allowed access to a bundle of news articles. If not registered, individuals are only able to see a certain amount of content within that ar ticle. This is similar to approach to online essay websites that post other writers' essay, and a purchase is required to see the full essay. However, the primary goal at this point is not to generate revenue, but to get the public used to paying for content. This in urn will give control over cost of newspaper and aid to the decline of newspaper circulation with the help of public media consumers. There are many possible solutions in instigating ways to fix the decline of newspaper circulation. In order for the newspaper industry to thrive, we must consider technology as a new way to cope with the demands of individuals, consider individuals preference for content, and consider that individuals and the industry itself must work together make this change possible. In effect, this will make that difference that can change the way people read news and still keeping to tradition of a printed newspaper.

The Different Methods and Styles of Leadership

In a seminal and much-cited article on the subject of lead-ership, Lewin, Lippitt, and White (1939) coined the term demo-cratic-style leadership to refer to a method of managing that involved give and take between leaders, or managers, and the people whose jobs they were guiding. Later identified with group leadership, democratic leadership was valorized vis-a-vis auto-cratic leadership on one side and laissez-faire leadership on the other. One may readily infer the bias in favor of democratic leadership style from the mere naming of the other style terms. The autocratic style of leadership has been linked to the so-called scientific management methods envisioned by Frederick Taylor, who in the early part of the 20th century was influen-tial in devising a strategy of workplace behavior meant to elim-inate uncertainty and chaos in the workplace. The problem was that managers tended to leave employees out of the policy-imple-mentation equation. Supposedly, scientific management would eliminate the adversary relationship between labor and manage-ment. Instead, â€Å"science, the impartial arbiter, would decide† (Kanigel, 1996, p. 45). Yet â€Å"science† inevitably meant top-down, hierarchical management practices: â€Å"Taylor's experts and engineers did the thinking, while you were consigned to mindless doing† (Kanigel, 1996, p. 51). Laissez-faire leadership, as the term implies, fully em-powers the group members. The actual leader recedes, but the group is responsible for its decisions. One trouble with that style is that the leader also withdraws as a resource, unless the group specifically asks for help, and intragroup rivalries and compe-tition can develop that can limit group effectiveness (Lewin, Lippitt, & White, 1939). There may be no shared vision about the group's objective. One may also infer the potential for the tyranny of the majority, a term attributed to Tocque-ville in his 1839 book Democracy in America. That idea also sur-faces in democratic-style management, but a leader changes the anarchic process by guiding the group away from internal power plays and toward unified group objectives. After World War II, influential management philosophy shifted toward ideas of democratic-style leadership with the work of W. Edwards Deming, whose famous Fourteen Points of man-agement included calls for management, not labor, to assume re-sponsibility for quality and for managers to act as leaders who clearly articulated work objectives and supported labor in im-plementing them (Walton, 1986). Yet Deming's management ideas were more wide-ranging than leadership per se, and the style associated with group dynamics is the focus of this research. Democratic-style leadership is consistent with management theory that views workers, or members of the leader's group, as resources rather than as drains or something to be coped with or otherwise got over. Even where some hierarchical struc-tures are in place, communication processes are meant to travel up, down, and laterally within an organization, and management practice diffuses decision-making events â€Å"throughout the organization. Even important decisions involve input from employees at all levels† (Hamiton & Parker, 2001, p. 58). The democratizing influence of such practice implies that communication will be interactive, not simply a matter of transmission of messages (commands) from managers to employees. The implication, too, is that such communication must take place in an environment of openness, honesty, and shared confi-dence (Hamilton & Parker, 2001, p. 58), which tends to yield cooperation and productivity. Because enterprise activity is necessarily collaborative, communication effectiveness is of paramount concern. Openness for leaders involves disclosure (sharing) of information with subordinates plus the reception or feedback from them. The authors of the best-selling One Minute Manager valorize simple, direct, and honest explanation of what is expected by management of workers, together with regular follow-up and evaluation of performance, and a commitment on the part of management to both people and results (Blanchard & Johnson, 1981, p. 8). That is, the more a manager facilitates subordinates' work (p. 19), the more likely the workers as members of the leader's group are to be productive and to produce high-quality work. Leadership that focuses on facilitating rather than defining the details or methods of the work of employees starts with making clear â€Å"what our responsibilities are and what we are being held accountable for† (p. 27). Realism about goals feeds realistic work habits and attention to achievement of those goals. As leaders, managers must both permit and enable disclosure and/or feedback by group members in an environment of psycholo-gical safety (Hamilton & Parker, 2001), which is also a hallmark of democratic systems. Equally, managers must be alert to non-verbal as well as verbal cues that may supply information about a group's performance and attitude. Hamilton and Parker give the (nonverbal) example of the prestige attached to corner offices as having the potential to affect the quality of workplace morale. Time management, too, sends messages about the kind of equality associated with democracy: Being late for meetings may stigmatize employees (Hamilton & Parker, 2001, p. 160) but send the message that some people (for example, managers) who are late when others (for example, secretaries) are on time are en-titled to be so. To be effective, democratic styles of leader-ship lead by example, with leaders asking nothing of subordi-nates that they are not equipped to do themselves.